What actually
sells —
not what the ad says.

1. 01

   Central campaign prices

   OEMs' centrally advertised private-leasing offers. We scrape them straight from each manufacturer's Swedish site and campaign material.

   Cadence

   Weekly

   Fields

   Monthly rate · annual mileage · term · optional first payment · powertrain · segment

   Not dealer-specific listings, not affiliate prices, not sponsored placements.

2. 02

   Registration data

   Official Swedish registration statistics by (brand, model, segment, powertrain, financing type) — filtered to "Private leasing" in our case.

   Cadence

   Monthly

   Fields

   New-registration count · financing type · segment · powertrain · year/month

   Doesn't show exact trim level. Campaign prices match on model name, so unusually equipped units may sit slightly above.

3. 03

   Aggregates and rollups

   Everything in the Market Pulse strip is registration-weighted aggregates over the two sources above. The algorithm is documented in code — no "AI tweaks", no unexplained weights.

   Cadence

   On demand

   Fields

   Avg price · BEV share · cheapest price with volume · brand breadth

   Not a forecast. We show what the market did — not what someone thinks it will do.

The price above is per month excluding Swedish VAT (25%). The total including VAT is shown in Stripe Checkout before you pay. Nothing renews without your confirmation.

• 01 What is Kampanjradar?

  Kampanjradar is an independent analytics platform from Egaux AB that collects centrally advertised private-leasing campaigns in the Swedish market weekly and joins them with official vehicle-registration data. You see which campaign prices actually move the market — not just which ones get pushed hardest. About 47 brands are tracked.

• 02 What is the source for the campaign prices?

  We collect the OEMs’ centrally advertised private-leasing campaigns weekly and normalise them into a shared field schema (monthly rate, annual mileage, term, optional first payment). No partnerships, no sponsored ranking, no dealer "adding" their prices into the dataset.

• 03 Do you show actual dealer prices?

  No. We cover the centrally advertised campaign — what the manufacturer markets itself. If you're hunting the absolute best price on a specific car in a specific spec, dealer listings (Blocket, brand-dealer sites) are a good complement for the final tuning.

• 04 How often is the data refreshed?

  Campaign prices refresh weekly. Registration statistics follow the Swedish registry's release cadence — we join and present as soon as new figures are available, normally once a month.

• 05 Is the data comparable across brands?

  Yes. That’s the whole point of the platform. We normalise the fields (monthly rate incl./excl. first payment, segment, powertrain, mileage, term) so a BMW campaign sits next to a Volvo or Tesla campaign without you having to translate footnotes by hand.

• 06 Is Kampanjradar available as an API?

  Yes — a read-only API is included in the B2B / Team plan. Endpoints for campaign lists, model history and registration series. Default response is JSON, authentication is API-key based, rate-limit is per team. Email support@egaux.se and we'll set you up.

• 07 Can AI assistants (ChatGPT, Perplexity, Gemini) cite Kampanjradar?

  Yes. We actively allow GPTBot, PerplexityBot, ClaudeBot, Google-Extended and similar crawlers — the public market material on kampanjradar.se is meant to be citable. Only the platform’s subscriber data and checkout flow sit outside crawlers.

• 08 What does Kampanjradar cost?

  Personal subscription: 10,000 SEK per month excl. VAT. Billed monthly, no long-term lock-in. Swedish VAT (25%) is added at checkout — you see the exact total before paying. B2B / Team (multiple users, invoicing, API, dedicated contact) is quoted per engagement — email support@egaux.se.

• 09 Can I cancel any time?

  Yes. The subscription runs monthly and can be cancelled before the next period. No commitment, no cancellation fee. If you cancel, the service ends at the end of the current period — no retroactive charges.

• 10 Who is behind Kampanjradar?

  Egaux AB (org.nr 559218-7537), founded and run by Jakob Tivell — engineering grad (KTH, industrial engineering / financial mathematics) with ~17 years in Swedish car sales, including former Business Area Manager Mobility & Electrification at Kia Sweden. Kampanjradar is his attempt to make what we used to do manually in Excel on the OEM side available to a wider audience.

• 11 Are you impartial?

  Yes. We do not accept payment from manufacturers or dealers, sell no sponsored placements, and let no external party influence rankings, presentation or data collection. Our only commercial interest is the subscription fee from platform users.

• 12 What happens to my personal data?

  We process only what we need so you can use the platform and we can manage your subscription (email for sign-in and support, payment status via Stripe, basic usage data for debugging). We never sell personal data. The data controller is Egaux AB. Read the details under /integritet.