01 · Overview
Central campaigns, comparable side by side
We collect the OEMs' advertised private-leasing campaigns weekly. Same fields, same definitions, same currency. No wrestling with PDFs and footnotes.
Private leasing — independent
Kampanjradar is a Swedish automotive market-data service operated by Egaux AB. We observe centrally advertised private-leasing campaigns and show them alongside private-leasing registrations. Explore the offers below — free, with monthly updates.
A subscription gives you weekly updates and full access to the analysis tools. Compare campaign prices, follow market developments and analyse offers alongside vehicle-registration data.
/ Market data · Free
The first approved scan of private-leasing campaigns for the calendar month — freely available, no login. Filter by brand, segment, drivetrain and mileage. The subscription is weekly updates and the professional workspace.
Campaign month: 2026-10 · Collected: 2026-10-01 · Published: Oct 1, 2026 · 820 offers · 41 brands
Showing 10 of 820 offers
| Brand | Model | Price/mo | Source |
|---|---|---|---|
| Dacia | Dacia SANDERO · essential 36 mo · 10,000 km/year · no raised first rent | 1,990 kr | ↗ |
| Dacia | Dacia SANDERO · Stepway extreme 36 mo · 10,000 km/year · no raised first rent | 2,190 kr | ↗ |
| Peugeot | Peugeot 2008 · STYLE PureTech Manuell 36 mo · 10,000 km/year · no raised first rent | 2,499 kr | ↗ |
| Fiat | Fiat 600 · HYBRID 1.2 MHEV 110 HK AUTOMAT Service 36 mo · 10,000 km/year · no raised first rent · service included | 2,595 kr | ↗ |
| Hyundai | Hyundai i20 · 1.0 T-GDi MT Essential 36 mo · 10,000 km/year · no raised first rent | 2,595 kr | ↗ |
| Hyundai | Hyundai i20 · 1.0 T-GDi MT Essential MY27 36 mo · 15,000 km/year · no raised first rent | 2,595 kr | ↗ |
| Citroen | Citroen C4 · PLUS 36 mo · 10,000 km/year · no raised first rent | 2,599 kr | ↗ |
| Hyundai | Hyundai BAYON · 1.0 T-GDi MT Essential 36 mo · 10,000 km/year · no raised first rent | 2,695 kr | ↗ |
| Hyundai | Hyundai BAYON · 1.0 T-GDi MT Essential MY27 36 mo · 15,000 km/year · no raised first rent | 2,695 kr | ↗ |
| SEAT | SEAT Ibiza · Nya Edition 1.0 MPI 80 36 mo · 10,000 km/year · first payment 10,000 kr | 2,695 kr | ↗ |
The same model name with different source URLs or prices are distinct OEM campaign objects — not a single contract we merged. Conflicting rows show the manufacturer product id from the source URL.
Coverage by month
Brands with at least one collected campaign row that month (scrape coverage). That is not the same population as the table above.
May 26
36 brands
Jun 26
38 brands
Jul 26
38 brands
Aug 26
41 brands
Sep 26
45 brands
Oct 26
45 brands
/ Market pulse · monthly
Registration-weighted average over grains with both a campaign price and PL registrations · 2026-09 · 130 grains
Of matched PL registrations (campaign + registration grain), not the whole market
Dacia SANDERO · 85 reg. in the matched set
Distinct brands we monitor, not only those that matched a PL registration
Source: Kampanjradar — registration-weighted aggregates over grains that have both a campaign price and PL registrations (reference month September 2026). That is not the same population as the August report’s full PL market. Underlying price and registration data refresh weekly and monthly respectively.
Calculated Oct 20, 2026, 1:38 PM · 47 brands
/ What you get
01 · Overview
We collect the OEMs' advertised private-leasing campaigns weekly. Same fields, same definitions, same currency. No wrestling with PDFs and footnotes.
02 · Verification
For every model you see how registrations move during and after the campaign — not just that the price went down. The difference between "sounds good" and "works".
03 · Decision
Save models in a basket, follow historic price moves and spot when a campaign is unusual. The substrate for a fast, defensible decision.
/ For people working with
/ Sources & method
OEMs' centrally advertised private-leasing offers. We scrape them straight from each manufacturer's Swedish site and campaign material.
Not dealer-specific listings, not affiliate prices, not sponsored placements.
Official Swedish registration statistics by (brand, model, segment, powertrain, financing type) — filtered to "Private leasing" in our case.
Doesn't show exact trim level. Campaign prices match on model name, so unusually equipped units may sit slightly above.
Everything in the Market Pulse strip is registration-weighted aggregates over the two sources above. The algorithm is documented in code — no "AI tweaks", no unexplained weights.
Not a forecast. We show what the market did — not what someone thinks it will do.
/ Access to the raw data
A personal subscription gives you the entire dataset through the platform UI. Need the feed in your own pipeline (BI tool, pricing model, research project, editorial work)? A read-only JSON API ships in the B2B / Team plan — email support@egaux.se and we'll set you up. Academics and independent journalists: tell us what you're working on — we have a soft policy.
/ How it works
OEM central campaigns, every week. Normalised fields: monthly rate, annual mileage, term, optional first payment.
Per-model registration data is joined to the campaign window. You see whether the price moved the market — not just that the price moved.
Filter by powertrain, segment, brand. Build a basket, follow it over time. Make the call — with the table in hand.
/ How it works
“Raw series, normalised fields, a join against the registrations. Then you do the work — we provide the file.”
/ Caveats
The registration stats don't tell us exactly which trim was sold — campaign prices match on model name. If you're hunting the absolute best price on a specific configuration, dealer listings are a good complement. We present prices without the optional first payment whenever possible.
/ Pricing
Personal
If you want the market as it actually moves: analysts, marketing leads, or anyone making a private-leasing call who prefers numbers to guesswork.
Excl. VAT.
Billed monthly. Cancel any time.
Secure payment via Stripe. No card details touch us.
Book a walkthrough (15 min)B2B / Team
For teams that want onboarding, invoicing, a single contact — and a read-only API that wires the market data into your own dashboards, pricing models or automated reports.
support@egaux.se · we usually reply within one business day.
The price above is per month excluding Swedish VAT (25%). The total including VAT is shown in Stripe Checkout before you pay. Nothing renews without your confirmation.
/ Frequently asked
Kampanjradar is an independent analytics platform from Egaux AB that collects centrally advertised private-leasing campaigns in the Swedish market weekly and joins them with official vehicle-registration data. You see campaign prices alongside actual registrations — not just which campaigns are pushed hardest. The number of brands covered varies by collection.
Mobility Sweden publishes total new-car volumes. Kampanjradar shows private-leasing registrations joined to the campaign price that applied — so you see which price sits with the volume, not volume alone. The Swedish guide is on kampanjradar.se.
We collect the OEMs’ centrally advertised private-leasing campaigns weekly and normalise them into a shared field schema (monthly rate, annual mileage, term, optional first payment). No partnerships, no sponsored ranking, no dealer "adding" their prices into the dataset.
No. We cover the centrally advertised campaign — what the manufacturer markets itself. If you're hunting the absolute best price on a specific car in a specific spec, dealer listings (Blocket, brand-dealer sites) are a good complement for the final tuning.
Campaign prices refresh weekly. Registration statistics follow the Swedish registry's release cadence — we join and present as soon as new figures are available, normally once a month.
Yes. That’s the whole point of the platform. We normalise the fields (monthly rate incl./excl. first payment, segment, powertrain, mileage, term) so a BMW campaign sits next to a Volvo or Tesla campaign without you having to translate footnotes by hand.
Yes — a read-only API is included in the B2B / Team plan. Endpoints for campaign lists, model history and registration series. Default response is JSON, authentication is API-key based, rate-limit is per team. Email support@egaux.se and we'll set you up.
Yes. We actively allow GPTBot, PerplexityBot, ClaudeBot, Google-Extended and similar crawlers — the public market material on kampanjradar.se is meant to be citable. Only the platform’s subscriber data and checkout flow sit outside crawlers.
Personal subscription: 3 995 kr/mån excl. VAT — weekly updates and the professional workspace. VAT is added at checkout; you see the total before paying. B2B / Team is quoted separately via support@egaux.se.
Yes. The subscription runs monthly and can be cancelled before the next period. No commitment, no cancellation fee. If you cancel, the service ends at the end of the current period — no retroactive charges.
Egaux AB (org.nr 559218-7537), founded and run by Jakob Tivell — engineering grad (KTH, industrial engineering / financial mathematics) with ~17 years in Swedish car sales, including former Business Area Manager Mobility & Electrification at Kia Sweden. Kampanjradar is his attempt to make what we used to do manually in Excel on the OEM side available to a wider audience.
Yes. We do not accept payment from manufacturers or dealers, sell no sponsored placements, and let no external party influence rankings, presentation or data collection. Our commercial interest is subscription fees from users. Not payment from manufacturers or dealers.
We process only what we need so you can use the platform and we can manage your subscription (email for sign-in and support, payment status via Stripe, basic usage data for debugging). We never sell personal data. The data controller is Egaux AB. Read the details under /integritet.
/ Who’s behind it
Jakob Tivell
Founder, Egaux AB
LinkedIn"The brands that win are not the ones with the biggest budget. They’re the ones that know exactly where the incentive should land — and which models moved alongside the price. That’s the edge we build for in Kampanjradar."
Jakob is an engineering grad from KTH (industrial engineering, financial mathematics) with 17+ years in Swedish car sales — including roles as Business Area Manager Mobility & Electrification at Kia Sweden, KAM and Sales Area Manager at Kia and Honda, and strategic work at Statoil Fuel & Retail at the European level. He also worked at Saab Automobile before the restructuring.
Background
17+ yrs auto & mobility
Role
Pricing · incentive · sales ops
Based
Stockholm & Palma de Mallorca
Closing word
No commitment · cancel any time